About OTTO
Since 2009, OTTO has reimagined what a neighborhood pizzeria can be. We make our dough from scratch, cook with care, and build creative, comforting topping combinations that people come back for – from our award-winning Mashed Potato, Bacon & Scallion to seasonal specials built around fresh, local ingredients.
Our shops are cozy spaces meant to feel like part of the neighborhood – a place with great local beer, inventive cocktails, and music that feels right. We believe hospitality matters just as much as great food, and we work hard to make every guest feel at home.
Menu offerings, including beer, wine, and cocktails, vary by location and concept. Not all concepts are required to offer alcoholic beverages.
What started as a tiny slice shop in Portland has grown into a family of locations across ME, MA, and NH – each rooted in the same values: quality, community, craft, and genuine, easy-going service.
Our franchise locations follow the same approach: focused menus, thoughtful operations, and a commitment to delivering a consistently great experience whether someone’s grabbing a slice or feeding a crowd.
- Consistently recognized as one of New England’s top pizzerias.
- A loyal guest base across Maine, Massachusetts, and New Hampshire.
- Robust off-premise, catering, and digital performance across all markets.
- A high-volume slices-and-pies model that works in many formats.
Why OTTO
A DISTINCTIVE MENU THAT STANDS OUT
Scratch-made dough and creative, comforting combinations that keep guests coming back.
A SIMPLE, EFFICIENT OPERATION
A focused menu, compact kitchens, and reliable systems that make day-to-day operations easier to manage.
STRONG OFF-PREMISE AND DIGITAL BUSINESS
Our Rewards program, branded app, and online ordering drive repeat visits and higher check averages.
A PROVEN MULTI-UNIT MODEL
Corporate and franchise locations operating successfully in communities across Maine, Massachusetts, and New Hampshire – in downtowns, suburbs, and college towns.
REAL SUPPORT FROM PEOPLE WHO RUN THE BUSINESS EVERY DAY
Our team operates corporate stores, builds menus, and runs marketing programs – so franchisees get guidance that comes from real experience.
ROOTED IN OUR COMMUNITIES
OTTO locations are deeply involved in the communities they serve – supporting local schools, nonprofits and community organizations, with a particular focus on music education through dedicated nonprofit partners in every state where we operate.
RECOGNIZED NATIONALLY (AND BEYOND)
OTTO has been featured by outlets including the Food Network, the Travel Channel, USA Today, Yankee Magazine, Inc. (Inc. 500 Fastest Growing Companies), and the BBC.
From Our Shops
A FIRSTHAND LOOK AT OPENING AN OTTO SHOP
Franchise owner Shawn Marston talks about his experience opening an OTTO in Bedford New Hampshire.
The Opportunity
OTTO is looking for partners who care about great food, warm hospitality, and being part of their community. Our franchise model is designed for operators who want a straightforward business with strong systems, a loyal customer base, and a product people genuinely love.
WHAT FANCHISEES RECEIVE:
- Hands-on training and onboarding covering operations, menu, staffing, and guest experience
- Ongoing support from our operations, culinary, and marketing teams
- Access to our full suite of brand, digital, and promotional tools
- Guidance on site selection, buildout, design, and store openings
- Menu development, seasonal specials, and continuous product innovation
WHO THRIVES WITH OTTO:
- Operators who see the value in craft – dough made from scratch, thoughtful toppings, and food made with care
- People who enjoy being part of the community and creating a space where guests feel welcome
- Leaders who take pride in consistent quality and building great teams
- Partners who want a straightforward, high-integrity business they can grow over time
TERRITORIES & OPPORTUNITIES
We are currently expanding in select markets across Maine, Massachusetts, New Hampshire, and beyond, with limited availability in certain regions.
See more details about each of our locations.
FAQs
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What makes OTTO different from other pizza concepts?
We take a scratch-made, ingredient-first approach – dough made in-house, creative and comforting topping combinations, and shops that feel warm and inviting. Guests connect with our food and our hospitality, and that loyalty drives strong, steady business.
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What does OTTO look for in a franchise partner?
People who value great food – scratch-made dough, wholesome ingredients, and creative combinations, and who take real pride in providing a premium pizza experience.
We’re looking for partners who want to bring OTTO’s craft, hospitality, and personality into their community, and who enjoy being part of a team that cares about people and great food.
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Do I need to be involved in daily operations?
Our strongest operators are engaged leaders who stay connected to their teams, their guests, and their community. As your store grows, your focus may shift from daily tasks to developing a strong team you trust. Successful partners stay involved in guiding culture, quality, and hospitality.
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How much does it cost to open an OTTO?
The total investment to open an OTTO Pizza ranges from approximately $147,000 to $1.1 million, depending on factors like location, size, and buildout requirements.
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What kind of support does OTTO provide?
Franchisees receive operational training, culinary and menu support, marketing tools and guidance, digital resources, and ongoing support from teams who run corporate stores every day.
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What kind of marketing support is included?
We provide a mix of chain-wide brand campaigns, regional initiatives, local store marketing tools, and ongoing guidance – all managed by the same team that supports our corporate locations.
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Does OTTO offer multiple store formats?
Yes. We operate slice shops, quick-service, and full-service formats. We’ll help determine which approach fits your market and goals.
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How does catering fit into the model?
Catering is a significant and growing part of our business. We see steady repeat orders from hospitals, universities, and corporate clients, and we’re a popular choice for gatherings of all kinds – from team meetings to weddings. Our menu structure and digital tools make it easy for locations to handle large orders consistently and efficiently.
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Which territories are available?
We’re focused on select markets in New England and beyond. Availability varies by region. Reach out and we’ll share what’s open.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is provided for informational purposes only. Certain states regulate the offer and sale of franchises, including California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, or are considering a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your state.
This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.